December tends to be a slower season for studios, with customers foregoing their regular workout schedule in lieu of holiday parties and curling up on the couch with Hallmark movies. But all this doesn’t mean your class attendance has to completely bottom out. It’s possible to keep your clientele focused with the right strategy and incentives.
Please enjoy this show summary from the Built on Fitness Show with Stu Brauer and Raechel Sinuk!
When the CEO of Yoga Lab, a boutique yoga studio chain, was ready to expand his brand cross-country, he knew he needed an enterprise software solution that could keep up with his growing business needs. Keep reading to find out how switching from Mindbody to Mariana Tek helped him achieve a flawless expansion.
If you’re a studio owner looking to increase your client base and foster a deeper connection with your existing clientele, you may want to consider using Mariana Tek and BrandBot. They feature the fastest real-time integration between a marketing software and any platform. With so much competition in the boutique fitness industry, it’s important to have every tool at hand to stand out. The speed made possible with the integration can enable you in turning prospective members into lifelong clients faster than ever
With Black Friday fast approaching, you’re probably wondering what to offer your clientele as part of your holiday deals. While deep discounts on classes and discounted apparel can be enticing, you may want to consider adding gift cards to your offerings. A recent study showed that gift cards are projected to cross $221 billion by 2024, despite the pandemic slowing spending in some shopping categories. Millennials and Gen Z buyers are helping to fuel this expansion and are purchasing gift cards for both gifting and self-use.
Keeping your clients and staff safe during COVID-19 will require extra work on behalf of everyone who uses your facility. However, extra precautions are crucial to ensure the continued wellbeing of your studio. While you may have been able to host sessions outside in the spring and summer, winter’s arrival means that a. classes may need to move indoors and b. you’ll have to be vigilant about safety and cleanliness.
A good music playlist can help motivate your clientele and boost the energy in a virtual fitness class. However, you need to be aware of the rules of playing music to avoid copyright infringement. Before you go ahead and play any song you want, there are a few rules and regulations to keep in mind.
Keeping your clients engaged and committed to a fitness routine can be a constant challenge for many boutique studios. One strategy for increasing both customer participation and retention is utilizing a platform that incorporates in-app class counts and achievements, such as Mariana Tek. Class counts and achievements can help you retain your existing clientele, which can be especially helpful during COVID-19 and as winter approaches. Keep reading to find out how class counts and achievements can enhance your studio offerings and keep your clientele coming back session after session.
If you’re looking to grow your fitness studio business, you’ve likely spent many hours comparing the best platforms to help you reach your revenue goals. With so many options available, picking the right one can be a daunting task. Fortunately, we’ve done most of the research for you and have come to a conclusion: if you want the best suite of tools that can help you do everything from convert new customers to better understand your market, you’ll want to pair Mariana Tek with BrandBot.
Fitness studios typically see a spike in attendance every January when people begin working out to satisfy their New Year’s resolutions. But can studios expect a busy season in the age of COVID-19? While 2021 may not bring the usual rush of clients to their favorite workouts, fitness studios can still capitalize on people’s New Year’s goals to get fit and stay fit. Along with the yearly push to get back in shape, the pandemic has placed a new emphasis on health and wellness around the globe. While we can’t predict whether studios will be able to operate at full capacity this winter, there are many ways that studios can plan to meet the surge in demand for fitness that the busy season will bring this January.
As a studio owner, keeping your clients motivated during the long, cold winter months is always a big challenge, let alone during a pandemic. However, it isn’t impossible. Whether you’re able to see your clients in-person or plan to train them virtually, we’ve rounded up the top 6 ways you can get them excited to train indoors. If you haven’t offered at-home, virtual training before, don’t stress; these ideas are easy to quickly implement in time for the chillier temperatures ahead. Keep reading to learn more:
There are tons of benefits to at-home training. For the client: They work out when they want to. There’s no studio commute and no concerns about jiving with the studio’s schedule. They save money. An online membership is significantly less expensive than a brick and mortar membership. They save time. It’s not a wonder why people like Jocko Willink train at home—it’s the most efficient way to work out. There are also, of course, challenges to at-home training. And perhaps the most daunting challenge is how to keep clients fully engaged while training at home.
As an evolving studio owner, creating video content has become essential to your success as you grow your social footprint and tap into the #1 way members & clients prefer to be engaged. For many, the COVID-19 pandemic accelerated existing industry trends right to your doorstep. Whether you're reopened entirely or just getting there, your members need to keep training, and you need to keep your business alive. That means that you need to produce a ton of online content.
If you’re looking for the best low cost or free content creation tools for studio owners, you’ve come to the right place. Classes, remote training, online challenges or events - all are positively impacted by adding supportive digital content. Plus content drives trust for new prospects and is often the FIRST thing they check out before deciding to reach out.