If you’re looking to grow your fitness studio business, you’ve likely spent many hours comparing the best platforms to help you reach your revenue goals. With so many options available, picking the right one can be a daunting task. Fortunately, we’ve done most of the research for you and have come to a conclusion: if you want the best suite of tools that can help you do everything from convert new customers to better understand your market, you’ll want to pair Mariana Tek with BrandBot.
Fitness studios typically see a spike in attendance every January when people begin working out to satisfy their New Year’s resolutions. But can studios expect a busy season in the age of COVID-19? While 2021 may not bring the usual rush of clients to their favorite workouts, fitness studios can still capitalize on people’s New Year’s goals to get fit and stay fit. Along with the yearly push to get back in shape, the pandemic has placed a new emphasis on health and wellness around the globe. While we can’t predict whether studios will be able to operate at full capacity this winter, there are many ways that studios can plan to meet the surge in demand for fitness that the busy season will bring this January.
As a studio owner, keeping your clients motivated during the long, cold winter months is always a big challenge, let alone during a pandemic. However, it isn’t impossible. Whether you’re able to see your clients in-person or plan to train them virtually, we’ve rounded up the top 6 ways you can get them excited to train indoors. If you haven’t offered at-home, virtual training before, don’t stress; these ideas are easy to quickly implement in time for the chillier temperatures ahead. Keep reading to learn more:
There are tons of benefits to at-home training. For the client: They work out when they want to. There’s no studio commute and no concerns about jiving with the studio’s schedule. They save money. An online membership is significantly less expensive than a brick and mortar membership. They save time. It’s not a wonder why people like Jocko Willink train at home—it’s the most efficient way to work out. There are also, of course, challenges to at-home training. And perhaps the most daunting challenge is how to keep clients fully engaged while training at home.
As an evolving studio owner, creating video content has become essential to your success as you grow your social footprint and tap into the #1 way members & clients prefer to be engaged. For many, the COVID-19 pandemic accelerated existing industry trends right to your doorstep. Whether you're reopened entirely or just getting there, your members need to keep training, and you need to keep your business alive. That means that you need to produce a ton of online content.
If you’re looking for the best low cost or free content creation tools for studio owners, you’ve come to the right place. Classes, remote training, online challenges or events - all are positively impacted by adding supportive digital content. Plus content drives trust for new prospects and is often the FIRST thing they check out before deciding to reach out.