With the cold weather, the short days, and the holiday treats, your clients are heading into the toughest time of the year to stay on top of their fitness goals. We’ve gathered this list of inspiring ideas from our Mariana Tek clients to help keep your community engaged this holiday season.
12 Inspiring Holiday Promos, Events and Giveaways To Keep Clients Engaged
The Cycle Society Clothing Drive
Keeping with the true spirit of the season, The Cycle Society hosted a collection point for a local holiday clothing drive. It was a great way to give back to their community and get people to stop by the studio.
Sip and Shop at Rev Cycle
Baltimore’s Rev Cycle leaned into the holiday cheer with this Sip + Shop event. They invited clients to strengthen their relationships by staying after class to socialize, sip, and shop some great deals on swag.
Camp’s Holiday Market
Camp is a truly unique fitness concept, bringing the kid-like joy of summer camp into fitness classes and events. Their holiday market welcomed clients to take a class, then stay and shop local vendors.
MyStride 5k Fundraiser
The weekend before Thanksgiving MyStride hosted their own Turkey Trot to show support of their community! The 5k charity race benefitted the Greater Boston Food Bank and ended with food and drinks at a popular brunch spot in their hometown of Charlestown, MA.
Play New Year Bingo with Cut+Flow
A January challenge in the form of a bingo card is so fun and engaging. Cut + Flow Studio offered members New Year motivation to play along and win prizes and discounts.
The Core Lab Holiday Hustle Challenge
Money is a great motivator, and The Core Lab embraced that! Completing the Holiday Hustle challenge in November and December earned members a free unlimited month of classes.
Christmas Music Rides at Studio One
There’s only one time of year you get to hear your favorite Christmas bops. Studio One scheduled some special holiday themed classes featuring Michael Buble and of course, Mariah Carey.
Torrent Cycle’s Spotify Wrapped
Salt Lake City’s Torrent Cycle mixed class data and Spotify data into one truly unique post. Jumping on the popularity of Spotify wrapped, they shared the top songs played during workouts, and some data on their most popular classes.
PLNK Fitness 12 Days of Giveaways
‘Tis the season for giving and you don’t need to overcomplicate it! PLNK fitness kept it simple with a 12-days giveaway. All folks needed to do to enter was come to class, and they were entered to win.
Year in Motion at Train Moment
Train Moment encouraged clients to download and share their Year-In-Motion stats with the world. The annual feature from Mariana Tek lets studios celebrate their clients, and show off their hard work.
Sweat + Tonic’s January Challenge
Sweat + Tonic started the year driving growth with a promo for brand new members. This January Challenge offered deep discounts off sign-up fees, and chances to win valuable prizes.
Handle Bar’s New Year Punch Cards
In a digital world, there’s something so satisfying about a good old fashioned punch card! The Handle Bar, a cycling studio in Boston, ran an early January challenge that drove engagement among new users. anyone who attended 3 classes in a two-week period got 3 additional classes free.
by Julie Sippy Senior Marketing Manager, Brand & Community
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First published: November 12 2024
Written by: Julie Sippy