CHFS Summit 2025: Key Takeaways On Wellness Innovation

The Mariana Tek team was thrilled to sponsor and speak at the 2025 Connected Health and Fitness Summit last week! A range of thought leaders and innovators in the health and wellness community came together to discuss how technology is reshaping the future of health, wellness, and productivity. From promoting longevity and better overall health to transforming the workplace environment, the event highlighted critical insights about how we can integrate health and fitness into our daily lives more effectively.

Here are some of key takeaways from the Mariana Tek team who attended the event!

Wellness Market Trends Driving Growth

The wellness economy is booming, having reached a staggering $6.3 trillion in 2023. But as the industry grows, many wonder where the next $1 trillion will come from. The answer, according to industry experts, lies in a few market trends and some sectors that are gaining traction.

In addition to these industry trends, the wellness market is also growing by sector due to consumer demand. The sectors gaining interest from consumers include:

Live Longer, Live Stronger

The idea of “living longer, living stronger” was central to many of the discussions, focusing on how to maintain health before illness strikes. The biggest revelation was the growing importance of muscle mass as a key driver for longevity. Audience members really resonated with the concept that “cardio adds years to your life, strength training adds life to your years.” Humans need both!

Maintaining strength and preserving muscle as we age has become especially important with the increase in popularity of innovations like GLP-1. One of the major side-effects of GLP-1’s is loss of muscle mass, so consumers are looking to offset that.

Enhancing Workplace Health and Productivity

Another common theme that emerged was how businesses can support high performers in high-stress environments. It’s no secret that workplace stress can have detrimental effects on mental and physical health, but there are strategies companies can use to foster a positive, wellness-driven culture.

A major part of the conversation revolved around wellness programs that integrate easily into employees’ lives. It’s not just about losing weight or getting fit—it’s about supporting overall health and productivity. By making wellness more convenient and accessible, organizations can help employees thrive, reducing stress and improving business outcomes. This holistic approach to wellness versus a traditional fitness program could be the key differentiator for organizations looking to stand out in a competitive market.

The “Third Home” Concept For Boutique Fitness Studios

Mariana Tek’s Chief Revenue Officer Ieuan Owen spoke on an expert panel on the growing concept of the third space. The third space concept in boutique fitness refers to creating an environment where people can unwind, connect, and feel part of a community, beyond just a workout. This idea emphasizes spaces that foster social interaction and relaxation, and boutique fitness studios adopting this model focus on offering a community hub, welcoming atmosphere, and personal connections through staff interactions.

Some actions that help build a third space include:

Owen shared some examples of how The Mariana Tek platform enhances member engagement by providing personalized experiences and streamlining operations. Studios use features like client tags, gamification, and milestone tracking to strengthen bonds, fostering loyalty and creating memorable experiences. These studios can use these moments that matter to strengthen their community, and blend fitness with wellness and personal growth.

The Evolution of Women’s Wellness

The wellness industry is also seeing significant changes in the way it caters to women. Traditionally, women’s fitness has been focused on physical activity and weight loss. But leading brands at the event came together to discuss a more holistic approach.

Mariana Tek customer Pvolve is one of the many brands spearheading personalized fitness programs that meet the unique needs of women. They spoke on a panel about their data-driven approach to womens fitness to recovery – and how critical hormonal health is to success. Brands are using clinical studies and data to offer more tailored solutions to women to meet their wellness goals.

Take a Data-Driven Approach to Boutique Fitness

This event highlighted the immense potential of technology and data to transform health and wellness, with significant impacts on longevity, workplace productivity, and personal well-being.

The health and wellness industry now has access to huge amounts of data. This provides an unprecedented opportunity to run clinical studies that support these changes. The more data we collect, the more we can prove the positive impact of lifestyle changes like strength training on overall health.  

Looking for more data? Mariana Tek’s recent fitness trends report is another great resource for additional insights in the fitness and wellness space. Inside, you’ll find insights from our user data, emerging fitness trends, and expert advice from our customers.