Black Friday is not just for retail—boutique fitness studios can harness the excitement of this shopping frenzy to drive membership sales, fill classes, and increase brand visibility. With strategic promotions, you can draw in both new and returning clients, creating long-term value for your studio. Let’s explore how to create compelling Black Friday offers, with examples and how tools like Mariana Tek can streamline your promotions.
1. Discounted Memberships
One of the most popular and effective Black Friday offers is discounted memberships. Since many people are already thinking about their New Year’s fitness resolutions, you can position your studio as the perfect place to kickstart their journey.
- Example Offer: “Get 30% off any 6-month membership package—available for 48 hours only!”
- Why It Works: Limited-time discounts create urgency and help clients commit to a long-term relationship with your studio.
With a platform like Mariana Tek, you can easily manage these promotions. Their system allows you to create custom membership types, track purchases, and limit the time availability of specific deals.
2. Class Pack Bundles
For clients who are hesitant to commit to memberships, Black Friday is the perfect opportunity to introduce them to class pack bundles at discounted rates. This allows clients to try your studio without a long-term commitment, while still offering value.
- Example Offer: “Black Friday Special: Buy 10 classes, get 2 free! Offer valid until Cyber Monday.”
- Why It Works: It’s a low-barrier way for clients to experience your classes, and once they fall in love with your studio, they’re more likely to convert to a membership.
Mariana Tek’s class management tools enable you to track which class packs are the most popular, and send automated reminders to clients when their packs are running low.
3. Referral Programs with Added Incentives
Leverage your current members by offering referral programs with exclusive Black Friday incentives. Referral programs not only attract new clients but also engage your loyal members, making them feel valued.
- Example Offer: “For Black Friday: Refer a friend and you both get $20 off your next month’s membership!”
- Why It Works: Incentivizing referrals helps increase your client base with minimal effort, while rewarding your current clients.
Mariana Tek’s seamless integration allows you to create a referral program directly within your app, giving you control over tracking and rewarding both new and existing clients.
4. Exclusive Limited-Time Merch Bundles
Fitness lovers enjoy representing their favorite studios. Create a Black Friday exclusive merch bundle featuring your branded gear—everything from water bottles to yoga mats.
- Example Offer: “Black Friday Bundle: Get a free studio tote with the purchase of a branded tank and water bottle.”
- Why It Works: Exclusive merch not only increases brand visibility but also enhances the community feel among your members.
Mariana Tek’s platform supports integrated retail features, allowing clients to easily purchase your exclusive merch during checkout for classes or memberships.
5. Free Class Events
Hosting a free event around Black Friday can be a powerful way to showcase your studio and create community engagement.
- Example Offer: “Join us for a FREE Black Friday Burnout class! Spots are limited—reserve yours now!”
- Why It Works: Once people experience the unique vibe of your studio, they’ll want to come back. Plus, it generates word-of-mouth buzz.
With Mariana Tek’s flexible scheduling system, you can easily create one-time events, cap the number of attendees, and manage class waitlists.
Conclusion
Black Friday promotions can provide an incredible boost to your boutique fitness studio, not just in short-term sales, but in building lasting relationships with your clients. Whether you’re offering discounted memberships, class packs, or exclusive events, platforms like Mariana Tek make it easy to manage these promotions with efficiency and precision. Take advantage of this shopping season, and watch your studio thrive!
Take your Black Friday offers to the next level by partnering with Mariana Tek. Book a custom demo to learn more.
by Julie Sippy Senior Marketing Manager, Brand & Community
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First published: October 03 2024
Written by: Julie Sippy