You did it! You figured out how to offer online workouts to your members and prospects. You now have a totally new revenue stream. Woo hoo! But that revenue stream will dry up unless you know how to get new members enrolled in your online offerings. We have four ideas for you to think about/try on for size when it comes to promoting your virtual workouts and services.
How this franchise network of boutique fitness studios leveraged Mariana Tek and BrandBot’s technologies to give them the edge and the efficiency that Mindbody couldn’t provide.
As studio owners, you’ve been charged with an incredibly difficult task: pivot overnight from in-person training to online training. You, like most, probably weren’t ready for this shift. But you did what you had to do. You went online and saved your business. And many of you not only saved your studios, but you thrived despite the massive challenge. You might now find that your studio looks entirely different from how it looked a year ago. Your services, offerings, locations, programs, clients, staff, etc. might have totally transformed. And it’s probably not going to go back to the way it was pre-COVID. Our world is different now. Your digital offerings aren’t a placeholder—they’re here to stay. That doesn’t mean that your brick and mortar studio will disappear. But it does mean that, for the foreseeable future, you’ll need to embrace the “hybrid model.”
Mariana Tek’s recent integration platform is a game changer for web designers and developers, such as Reid Carver, the creator of IPSTUDIO, a digital design and development firm. IPSTUDIO has been working with Mariana Tek clients for years, but Carver says that the new V4 web integration has had a huge impact on his ability to deliver beautiful, customizable, and easily integratable websites for his clients.
As members begin migrating back to your studio, they need to feel confident that the proper precautions have been taken to ensure their health and safety. What’s required of you will vary based on your studio’s location. But whatever the requirement is, we recommend going well above and beyond the bare minimum.
“It does not do to leave a live dragon out of your calculations, if you live near one.” —J.R.R. TolkienSo let’s be real: You need to prepare for another shutdown. We can all hope that it won’t happen, but hope is not a strategy. There’s a chance that your studio will have to endure another mandatory shutdown, and it’s important to have a plan in place if that happens.
Please enjoy this show summary from the Built on Fitness Show with Stu Brauer and Raechel Sinuk!
The new year is approaching, meaning your studio is probably preparing for the resolution rush. With social distancing still being enforced, and the vaccine most likely to come out slowly, it’s important to continue to keep your membership engaged while we wait for life to return to normal. One way to keep your customers connected with your studio is with live stream classes. Mariana Tek’s integration with Forte can help you seamlessly stream classes with a minimal amount of effort.
When January rolls around each year, most folks are excited by the prospect of hitting the reset button. January serves up an opportunity for us to let go of any negativity from the past 365 days. But this January, the desire for a reset, for a fresh start, might be more potent than ever. This has been one of the most challenging years of our lives, and we’ll do anything it takes not to have a repeat of 2020. The question is, studio owners: Do you have a plan in place to keep everyone engaged during the biggest, most important time of the year in the fitness industry?
As we head into the final stretch of 2020 with the holiday season and preparing for 2021, the last thing studio owners and managers should be worrying about is the frigggggin sub process. Ohhh you know what we’re talking about... the constant chase, countless emails, reply-all’s, Facebook messages, spreadsheets, the group texts, or any other process you’ve implemented in the hopes of streamlining sub communication. Well, time to stop that stress train right on its tracks. Afterall, we’ve had enough in 2020! How can we help you make this happen? Just sprinkle a little NetGym on top of your Mariana Tek, and in minutes, POOF! Your sub is found and your live schedule is updated.
The New Year’s resolution rush is coming soon. With demand for studio memberships and classes typically spiking every January, when clients commit to new fitness goals, it’s important for your studio to get ready for a deluge of business. Preparing for the oncoming rush can be the difference between being successful or just being overwhelmed.
December tends to be a slower season for studios, with customers foregoing their regular workout schedule in lieu of holiday parties and curling up on the couch with Hallmark movies. But all this doesn’t mean your class attendance has to completely bottom out. It’s possible to keep your clientele focused with the right strategy and incentives.
Please enjoy this show summary from the Built on Fitness Show with Stu Brauer and Raechel Sinuk!
When the CEO of Yoga Lab, a boutique yoga studio chain, was ready to expand his brand cross-country, he knew he needed an enterprise software solution that could keep up with his growing business needs. Keep reading to find out how switching from Mindbody to Mariana Tek helped him achieve a flawless expansion.
If you’re a studio owner looking to increase your client base and foster a deeper connection with your existing clientele, you may want to consider using Mariana Tek and BrandBot. They feature the fastest real-time integration between a marketing software and any platform. With so much competition in the boutique fitness industry, it’s important to have every tool at hand to stand out. The speed made possible with the integration can enable you in turning prospective members into lifelong clients faster than ever
With Black Friday fast approaching, you’re probably wondering what to offer your clientele as part of your holiday deals. While deep discounts on classes and discounted apparel can be enticing, you may want to consider adding gift cards to your offerings. A recent study showed that gift cards are projected to cross $221 billion by 2024, despite the pandemic slowing spending in some shopping categories. Millennials and Gen Z buyers are helping to fuel this expansion and are purchasing gift cards for both gifting and self-use.
Keeping your clients and staff safe during COVID-19 will require extra work on behalf of everyone who uses your facility. However, extra precautions are crucial to ensure the continued wellbeing of your studio. While you may have been able to host sessions outside in the spring and summer, winter’s arrival means that a. classes may need to move indoors and b. you’ll have to be vigilant about safety and cleanliness.
A good music playlist can help motivate your clientele and boost the energy in a virtual fitness class. However, you need to be aware of the rules of playing music to avoid copyright infringement. Before you go ahead and play any song you want, there are a few rules and regulations to keep in mind.
Keeping your clients engaged and committed to a fitness routine can be a constant challenge for many boutique studios. One strategy for increasing both customer participation and retention is utilizing a platform that incorporates in-app class counts and achievements, such as Mariana Tek. Class counts and achievements can help you retain your existing clientele, which can be especially helpful during COVID-19 and as winter approaches. Keep reading to find out how class counts and achievements can enhance your studio offerings and keep your clientele coming back session after session.
If you’re looking to grow your fitness studio business, you’ve likely spent many hours comparing the best platforms to help you reach your revenue goals. With so many options available, picking the right one can be a daunting task. Fortunately, we’ve done most of the research for you and have come to a conclusion: if you want the best suite of tools that can help you do everything from convert new customers to better understand your market, you’ll want to pair Mariana Tek with BrandBot.
Fitness studios typically see a spike in attendance every January when people begin working out to satisfy their New Year’s resolutions. But can studios expect a busy season in the age of COVID-19? While 2021 may not bring the usual rush of clients to their favorite workouts, fitness studios can still capitalize on people’s New Year’s goals to get fit and stay fit. Along with the yearly push to get back in shape, the pandemic has placed a new emphasis on health and wellness around the globe. While we can’t predict whether studios will be able to operate at full capacity this winter, there are many ways that studios can plan to meet the surge in demand for fitness that the busy season will bring this January.
As a studio owner, keeping your clients motivated during the long, cold winter months is always a big challenge, let alone during a pandemic. However, it isn’t impossible. Whether you’re able to see your clients in-person or plan to train them virtually, we’ve rounded up the top 6 ways you can get them excited to train indoors. If you haven’t offered at-home, virtual training before, don’t stress; these ideas are easy to quickly implement in time for the chillier temperatures ahead. Keep reading to learn more:
There are tons of benefits to at-home training. For the client: They work out when they want to. There’s no studio commute and no concerns about jiving with the studio’s schedule. They save money. An online membership is significantly less expensive than a brick and mortar membership. They save time. It’s not a wonder why people like Jocko Willink train at home—it’s the most efficient way to work out. There are also, of course, challenges to at-home training. And perhaps the most daunting challenge is how to keep clients fully engaged while training at home.
As an evolving studio owner, creating video content has become essential to your success as you grow your social footprint and tap into the #1 way members & clients prefer to be engaged. For many, the COVID-19 pandemic accelerated existing industry trends right to your doorstep. Whether you're reopened entirely or just getting there, your members need to keep training, and you need to keep your business alive. That means that you need to produce a ton of online content.
If you’re looking for the best low cost or free content creation tools for studio owners, you’ve come to the right place. Classes, remote training, online challenges or events - all are positively impacted by adding supportive digital content. Plus content drives trust for new prospects and is often the FIRST thing they check out before deciding to reach out.