How to Embrace Digital Offerings and the Hybrid Model
As studio owners, you’ve been charged with an incredibly difficult task: pivot overnight from in-person training to online training. You, like most, probably weren’t ready for this shift. But you did what you had to do. You went online and saved your business. And many of you not only saved your studios, but you thrived despite the massive challenge. You might now find that your studio looks entirely different from how it looked a year ago. Your services, offerings, locations, programs, clients, staff, etc. might have totally transformed. And it’s probably not going to go back to the way it was pre-COVID. Our world is different now. Your digital offerings aren’t a placeholder—they’re here to stay. That doesn’t mean that your brick and mortar studio will disappear. But it does mean that, for the foreseeable future, you’ll need to embrace the “hybrid model.”
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