Mariana Blog

How to Elevate Your Boutique Studio’s Music Strategy in 2023

Don't sweat it, we’ll help you create an amazing music strategy that will get your members talking.

5 Fitness Studio Trends That Will Dominate in 2023

Boutique fitness is at the cutting edge of the booming wellness industry. Here are some of the hottest trends to watch out for in boutique fitness to look out for in 2023.

How to Engage New Studio Members and Why It’s Super Important

It's up to 7x more expensive for you to acquire new members than it is to retain an existing one. Learn how to engage new studio members to drive more full-time members.

8 Ways to Re-Engage Leads Through a Win-Back Campaigns

Member retention is one of the best ways to drive revenue at your studio. Whatever the reason is that they’ve left, there is a win-back campaign that will draw them back into the studio.

5 Ways to Keep and Grow Your Best Team Members

The backbone of any boutique fitness studio is its staff, and the best boutique fitness instructors are very knowledgeable, personable, and know how to demonstrate when teaching others. Here's 5 keys to keeping and growing your best instructors.

The Value of Marketplace Apps: Working together to fill your studios

To remain competitive, brands are meeting the new customer where and how they book services. Participating in marketplaces should be part of your selling strategy.

8 Ways to Supercharge Member Retention & Fuel Your Studio’s Growth

As you get more new members, your business can grow even more. But don’t forget that your success is also built on your existing members.

4 Products to Gamify Your Studio Experience

Some of the best gamification fitness apps on the market seamlessly connect with Mariana Tek’s studio management software.

Moments that matter in the customer journey

We are all on a journey seeking something, whether it’s progress, community, strength, or confidence.

Play to Win: 4 In-Studio Gamification Trends for 2022

Gamify Fitness to Boost Your Studio’s Revenue and Improve Loyalty in 2022

Get Noticed: Creative Ideas to Market Your Yoga Studio

How Health House took their business to the next level with Mariana Tek

Client Spotlight: Health House

How Health House took their business to the next level with Mariana Tek

Stimulate Your New Year Business Goals with Analytics

Mariana Tek’s analytics software can help you achieve all of this and more to offer the best possible experience for your incredible clients. Here are 5 ways Mariana Tek’s analytics software can help promote you and your clients progress toward your 2022 goals.

How to Grow Your Business During the Holidays

The holiday season is upon us, but that doesn’t mean business needs to be slow. In fact, the right business strategy can help you grow your business this holiday season.

Mariana Tek + Vizer Partnership Takes Steps to Fight Hunger

Join Mariana Tek’s new partnership with Vizer this holiday season in giving back to the community. Starting Food Day (Oct 16) through Thanksgiving (Nov 25) your studio has the opportunity to be a part of a charity campaign to engage your community and fight against hunger.

How to Use Technology to Keep Your Members and Clients Safe

Five technologies you can use to keep members safe in your fitness business.

Built on Fitness Show Episode 6 Recap: Attracting Your Clients Back Through a Pandemic

Schedule Management in the Fitness Industry for On the Road or Stationary Businesses

Personal training tips for managing your time whether you're on the road or running a stationary business.

BrandBot and Mariana Tek – 4 Reasons to Use this Dynamic Duo

This Is How You Can Integrate BrandBot and Mariana Tek Effortlessly—and in Real Time!

The Features You Need to Make Payments a Breeze

When it comes to collecting and managing payments, there’s no room for error. There’s no room for outdated tech. And there’s absolutely no room for security problems. That's why you need the best payment platform for your fitness studio. Learn more about what your payment platform should have.

Built On Fitness Show Episode 5 Show Summary: Social Media Marketing Strategies

Please enjoy this show summary from the Built On Fitness Show with Stu Brauer and Raechel Sinuk!

How App Variety Can Lead to Increased Digital Adoption

The pandemic forced us all to discover new ways to help our members work out at any time, any place, and on any platform. In the recent Club Industry "Trends to Watch in 2021" report, the storyline that dominated was that members want a digital fitness experience. Welcome to the wild, wild west of applications! 

Your Studio Needs a Marketing Calendar. And Here’s Why.

A marketing calendar is a written roadmap for your studio’s marketing activities. It’s a plan that comprises all your marketing initiatives for the whole year. And it breaks it down month by month. A marketing calendar allows you to plan ahead. It allows you to be strategic. And when you can strategically plan, you have a much greater chance of reaching your studio’s goals.

Writing Is Hard. These Tips Will Make it Easier.

Did you know that when you signed up to be a studio owner, you also signed up to be a writer? Did you also know that writing is perhaps one of the hardest things you can possibly do? 

Legal Essentials for Fitness Studio Owners

Feeling overwhelmed by the legal aspects of owning a boutique fitness studio? This article will go over the 6 essential documents your studio needs to succeed. Keep reading to find out more.

Bring Your Studio Classes Outdoors with Our Five Tips for Fitness Al Fresco

Can you feel it? The snow is melting (well—not for all of us), the sun is shining, the birds are chirping, and the frequency with which we use our winter coats is lessening with each passing day. Spring is coming! It’s time to ramp up your outdoor offerings. Your members want to be outside, so give them some classes that pair fitness and fresh air. 

Built On Fitness Show Episode 4 Show Summary: The Rise of Tech + Crisis Communication

Please enjoy this show summary from the Built On Fitness Show with Stu Brauer and Raechel Sinuk!

Livestream Fitness Classes: The Next Best Thing

On-demand classes are great. But you can really connect with your members if you provide a live option. And that’s where livestream with Vimeo OTT comes in.

How to Re-Engage With Members During and After COVID Closures

Whether your health club has moved online or its doors are open, there are numerous ways to stay engaged with members during the Coronavirus pandemic. If you have a Perkville rewards program, your customer engagement efforts can be easily automated in a way that is fun for members through gamification, and supports customer retention. As a partner of Mariana Tek, Perkville would like to share how.

Simplifying Payroll during COVID and Beyond

Running a fitness or yoga studio right now can be more difficult and stressful than before COVID. Your studio community needs extra service and support, but you may have lost employees and are managing more people and administrative tasks on your own. At the same time, delivering a quality experience to customers and staff has never been more critical.

To Retain New Members, Teach Them the Art of Habit Creation

January is a great month for the fitness industry. The holidays are over, and everyone feels like crap. And because people feel like crap, they’re motivated. They want to get fit. They want to feel better. So they join your studio. Yay! It’s great for their health, and it’s growth for your business. Win-win. But all of this New Year’s excitement tends to wear off quickly. In fact, did you know that 80% of New Year’s resolutions fail by the second week of February? What this number could mean for your studio is that most of those new members that you acquired in January might not stick around very long. To combat this reality, it’s your studio’s job to help these folks turn a resolution into a habit. 

Built On Fitness Show Episode 3 Show Summary: Sales Strategies

Please enjoy this show summary from the Built On Fitness Show with Stu Brauer and Raechel Sinuk!

4 Ways to Promote Your Studio’s Online Offerings

You did it! You figured out how to offer online workouts to your members and prospects. You now have a totally new revenue stream. Woo hoo! But that revenue stream will dry up unless you know how to get new members enrolled in your online offerings. We have four ideas for you to think about/try on for size when it comes to promoting your virtual workouts and services. 

How to Embrace Digital Offerings and the Hybrid Model

As studio owners, you’ve been charged with an incredibly difficult task: pivot overnight from in-person training to online training. You, like most, probably weren’t ready for this shift. But you did what you had to do. You went online and saved your business. And many of you not only saved your studios, but you thrived despite the massive challenge. You might now find that your studio looks entirely different from how it looked a year ago. Your services, offerings, locations, programs, clients, staff, etc. might have totally transformed. And it’s probably not going to go back to the way it was pre-COVID. Our world is different now. Your digital offerings aren’t a placeholder—they’re here to stay. That doesn’t mean that your brick and mortar studio will disappear. But it does mean that, for the foreseeable future, you’ll need to embrace the “hybrid model.”

7 Ways Mariana Tek’s New Integration Platform is a Complete Game Changer for Web Designers and Developers

Mariana Tek’s recent integration platform is a game changer for web designers and developers, such as Reid Carver, the creator of IPSTUDIO, a digital design and development firm. IPSTUDIO has been working with Mariana Tek clients for years, but Carver says that the new V4 web integration has had a huge impact on his ability to deliver beautiful, customizable, and easily integratable websites for his clients.

How to Help Your Clients Feel Comfortable in Your Studio

As members begin migrating back to your studio, they need to feel confident that the proper precautions have been taken to ensure their health and safety. What’s required of you will vary based on your studio’s location. But whatever the requirement is, we recommend going well above and beyond the bare minimum. 

How Fitness Studios Can Survive Another Possible (or Current) Shutdown

“It does not do to leave a live dragon out of your calculations, if you live near one.” —J.R.R. TolkienSo let’s be real: You need to prepare for another shutdown. We can all hope that it won’t happen, but hope is not a strategy. There’s a chance that your studio will have to endure another mandatory shutdown, and it’s important to have a plan in place if that happens. 

Built On Fitness Show Episode 2 Recap: Strategies for Client Engagement and Acquisition

Please enjoy this show summary from the Built on Fitness Show with Stu Brauer and Raechel Sinuk!

How Mariana Tek’s Forte Video Integration Can Simplify Your Studio’s Live Stream Classes

The new year is approaching, meaning your studio is probably preparing for the resolution rush. With social distancing still being enforced, and the vaccine most likely to come out slowly, it’s important to continue to keep your membership engaged while we wait for life to return to normal. One way to keep your customers connected with your studio is with live stream classes. Mariana Tek’s integration with Forte can help you seamlessly stream classes with a minimal amount of effort.

New Year, New You: How to Engage Your Members and Prospects Virtually During the “New Years Resolution” Rush

When January rolls around each year, most folks are excited by the prospect of hitting the reset button. January serves up an opportunity for us to let go of any negativity from the past 365 days. But this January, the desire for a reset, for a fresh start, might be more potent than ever. This has been one of the most challenging years of our lives, and we’ll do anything it takes not to have a repeat of 2020. The question is, studio owners: Do you have a plan in place to keep everyone engaged during the biggest, most important time of the year in the fitness industry? 

Mariana Tek + NetGym = Game Changer! Automate & Streamline Your Sub Process During The Holidays and Into 2021

As we head into the final stretch of 2020 with the holiday season and preparing for 2021, the last thing studio owners and managers should be worrying about is the frigggggin sub process. Ohhh you know what we’re talking about... the constant chase, countless emails, reply-all’s, Facebook messages, spreadsheets, the group texts, or any other process you’ve implemented in the hopes of streamlining sub communication. Well, time to stop that stress train right on its tracks. Afterall, we’ve had enough in 2020! How can we help you make this happen? Just sprinkle a little NetGym on top of your Mariana Tek, and in minutes, POOF! Your sub is found and your live schedule is updated. 

How to Get Ahead of the New Year’s Resolution Rush

The New Year’s resolution rush is coming soon. With demand for studio memberships and classes typically spiking every January, when clients commit to new fitness goals, it’s important for your studio to get ready for a deluge of business. Preparing for the oncoming rush can be the difference between being successful or just being overwhelmed.

How to Keep Your Customers Engaged During the Holiday Season

December tends to be a slower season for studios, with customers foregoing their regular workout schedule in lieu of holiday parties and curling up on the couch with Hallmark movies. But all this doesn’t mean your class attendance has to completely bottom out. It’s possible to keep your clientele focused with the right strategy and incentives.

Built On Fitness Show Episode 1 Recap: How to Retain Your Clients Amidst COVID-19

Please enjoy this show summary from the Built on Fitness Show with Stu Brauer and Raechel Sinuk!

3 Ways Mariana Tek and BrandBot Real Time Integration Can Help Your Business

If you’re a studio owner looking to increase your client base and foster a deeper connection with your existing clientele, you may want to consider using Mariana Tek and BrandBot. They feature the fastest real-time integration between a marketing software and any platform. With so much competition in the boutique fitness industry, it’s important to have every tool at hand to stand out. The speed made possible with the integration can enable you in turning prospective members into lifelong clients faster than ever

5 Reasons Your Studio Should Offer Gift Cards for Black Friday

With Black Friday fast approaching, you’re probably wondering what to offer your clientele as part of your holiday deals. While deep discounts on classes and discounted apparel can be enticing, you may want to consider adding gift cards to your offerings. A recent study showed that gift cards are projected to cross $221 billion by 2024, despite the pandemic slowing spending in some shopping categories. Millennials and Gen Z buyers are helping to fuel this expansion and are purchasing gift cards for both gifting and self-use.

6 Tips for Keeping Your Studio Safe During COVID-19

Keeping your clients and staff safe during COVID-19 will require extra work on behalf of everyone who uses your facility. However, extra precautions are crucial to ensure the continued wellbeing of your studio. While you may have been able to host sessions outside in the spring and summer, winter’s arrival means that a. classes may need to move indoors and b. you’ll have to be vigilant about safety and cleanliness. 

Everything You Need to Know About Music Licensing for Your Virtual Studio

A good music playlist can help motivate your clientele and boost the energy in a virtual fitness class. However, you need to be aware of the rules of playing music to avoid copyright infringement. Before you go ahead and play any song you want, there are a few rules and regulations to keep in mind. 

4 Ways In-App Class Counts and Achievements Can Increase Customer Retention

Keeping your clients engaged and committed to a fitness routine can be a constant challenge for many boutique studios. One strategy for increasing both customer participation and retention is utilizing a platform that incorporates in-app class counts and achievements, such as Mariana Tek. Class counts and achievements can help you retain your existing clientele, which can be especially helpful during COVID-19 and as winter approaches. Keep reading to find out how class counts and achievements can enhance your studio offerings and keep your clientele coming back session after session. 

4 Reasons Why Your Studio Should Use Mariana Tek and BrandBot

If you’re looking to grow your fitness studio business, you’ve likely spent many hours comparing the best platforms to help you reach your revenue goals. With so many options available, picking the right one can be a daunting task. Fortunately, we’ve done most of the research for you and have come to a conclusion: if you want the best suite of tools that can help you do everything from convert new customers to better understand your market, you’ll want to pair Mariana Tek with BrandBot.

Will There Be a ‘Busy’ Season This Year?

Fitness studios typically see a spike in attendance every January when people begin working out to satisfy their New Year’s resolutions. But can studios expect a busy season in the age of COVID-19? While 2021 may not bring the usual rush of clients to their favorite workouts, fitness studios can still capitalize on people’s New Year’s goals to get fit and stay fit. Along with the yearly push to get back in shape, the pandemic has placed a new emphasis on health and wellness around the globe. While we can’t predict whether studios will be able to operate at full capacity this winter, there are many ways that studios can plan to meet the surge in demand for fitness that the busy season will bring this January. 

Winter is Coming: 6 Ways to Keep Clients Engaged When You Can No Longer Offer Outdoor Classes

As a studio owner, keeping your clients motivated during the long, cold winter months is always a big challenge, let alone during a pandemic. However, it isn’t impossible. Whether you’re able to see your clients in-person or plan to train them virtually, we’ve rounded up the top 6 ways you can get them excited to train indoors. If you haven’t offered at-home, virtual training before, don’t stress; these ideas are easy to quickly implement in time for the chillier temperatures ahead. Keep reading to learn more:

3 Easy Ideas to Keep Your Members Fully Engaged While Training At Home

There are tons of benefits to at-home training. For the client: They work out when they want to. There’s no studio commute and no concerns about jiving with the studio’s schedule. They save money. An online membership is significantly less expensive than a brick and mortar membership. They save time. It’s not a wonder why people like Jocko Willink train at home—it’s the most efficient way to work out. There are also, of course, challenges to at-home training. And perhaps the most daunting challenge is how to keep clients fully engaged while training at home. 

8 Hacks For Creating Online Fitness Content That Members Will Love

As an evolving studio owner, creating video content has become essential to your success as you grow your social footprint and tap into the #1 way members & clients prefer to be engaged. For many, the COVID-19 pandemic accelerated existing industry trends right to your doorstep. Whether you're reopened entirely or just getting there, your members need to keep training, and you need to keep your business alive. That means that you need to produce a ton of online content. 

2020 Content Creation Resources for Studio Owners

If you’re looking for the best low cost or free content creation tools for studio owners, you’ve come to the right place. Classes, remote training, online challenges or events - all are positively impacted by adding supportive digital content. Plus content drives trust for new prospects and is often the FIRST thing they check out before deciding to reach out.