2020 Content Creation Resources for Studio Owners

If you’re looking for the best low cost or free content creation tools for studio owners, you’ve come to the right place. Classes, remote training, online challenges or events - all are positively impacted by adding supportive digital content. Plus content drives trust for new prospects and is often the FIRST thing they check out before deciding to reach out.

If you’re looking for the best low cost or free content creation tools for studio owners, you’ve come to the right place. Classes, remote training, online challenges or events - all are positively impacted by adding supportive digital content. Plus content drives trust for new prospects and is often the FIRST thing they check out before deciding to reach out.


Yes - content is no longer a nice-to-have, it’s a requirement for growing businesses.


Getting in a rhythm of creating content will power your business in ways you cannot measure and will drive essential exposure across your social circles - for many this is often 100x or 1000x the size of your actual member base.


Content can be your unlock for building trust with new prospects while retaining and engaging your existing members. ABC - Always Be Creating!


We’ve compiled a big list of resources to help improve your studio’s online presence through content creation.  These resources will take a ton of the stress and anxiety out of this critical function for your studio. Our hope is that you’ll find some new options/services that can make a big difference in your current operation. 



  1. Canva.com 

Canva is for the studio owner who wants to put out extraordinary content, but has very limited photoshop skills. It’s a free design website that helps you create beautiful content that you can post to your website, social media platforms, or anywhere else your members (and prospects) spend their time. 



  1. Later.com

Later is a planner and scheduler for your studio’s social media posts. And now that you’re posting content several times a day, you need a helping hand to stay organized and effective.

  1. The Mevo Camera 

The Mevo camera is the world’s only camera designed for live streaming. And what are we doing a ton of right now? We’re live streaming workouts. And that’s something that most of us will keep doing for the foreseeable future. 


  1. Design Pickle 

Design Pickle is for the studio owner that doesn’t want to invest any time into becoming a designer, but knows the value of excellently designed content. For $399/month, you’ll get a dedicated professional designer who’ll help you create everything you need for your social media and website content. 



  1. Video Husky 

Video Husky is the Design Pickle of the video world. Video Husky will professionally edit all of your videos (there’s no limit!) for $495/month. Cheers to getting incredible video workouts to your members without having to become an editor.


  1. YouTube Playlist

YouTube Playlist is a fantastic tool that allows you to compile all of your video content into one place. This is a way for you to organize all of your workouts, workshops, demos, etc. so your members (and future members) can enjoy your hard work. (Side note: Creating a robust YouTube playlist for your studio is not only great for your members, but also significantly helps your SEO.) 


There have been a lot of struggles that COVID has brought to studio owners. There’s really no debating that. But there are quite a few bright sides to this crazy situation, too. 


When this is all said and done, studio owners can, if they choose, have an entirely new revenue stream: Online/At-Home Workout Programs. So don’t worry that all of your hard work and investment in building your online studio business is going to go to waste—it won’t! Instead, think of this as an opportunity for your studio business to expand and grow into a new market.