4 Ways In-App Class Counts and Achievements Can Increase Customer Retention

Keeping your clients engaged and committed to a fitness routine can be a constant challenge for many boutique studios. One strategy for increasing both customer participation and retention is utilizing a platform that incorporates in-app class counts and achievements, such as Mariana Tek. Class counts and achievements can help you retain your existing clientele, which can be especially helpful during COVID-19 and as winter approaches. Keep reading to find out how class counts and achievements can enhance your studio offerings and keep your clientele coming back session after session. 

Keeping your clients engaged and committed to a fitness routine can be a constant challenge for many boutique studios. One strategy for increasing both customer participation and retention is utilizing a platform that incorporates in-app class counts and achievements, such as Mariana Tek. Class counts and achievements can help you retain your existing clientele, which can be especially helpful during COVID-19 and as winter approaches. Using these digital markers can allow your clients to: 

  1. Feel motivated
  2. Feel confident 
  3. Have more fun 
  4. Feel connected

Keep reading to find out how class counts and achievements can enhance your studio offerings and keep your clientele coming back session after session. 

1. Help your clients stay motivated

Some clients struggle with sticking with a fitness routine, which can become especially difficult as winter comes with its shorter days and freezing temps. However, in-app counts and achievements can help increase motivation by keeping track of their progress. Clients who would otherwise skip out on a workout will be more likely to go through with it in order to add on to their ‘classes completed’ count, or boost their total number of instructors taken.  You could also consider giving out prizes for users that hit a certain class count (i.e. their 100th class), such as free or discounted apparel. That way they’ll be focused on reaching goals on their fitness journey AND winning a t-shirt. 

2. Increase confidence 

Seeing actual progress is a great way for clients to feel more confident and committed. Class counts and achievements are healthy and uplifting ways for them to understand how far they’ve come, rather than looking at a number on a scale. Help your clients realize the milestones they’ve ticked off with platform functionality that incorporates achievements into their workout regimen. Doing so will give them a new, positive goal other than solely focusing on aesthetic changes. It will allow them to feel empowered and excited to continue training and improving. 

3. Make working out fun 

Your clients can focus on achieving new and varied goals, such as visiting all of your brand’s studios, that can make their training more fun. Not only will it help keep them accountable, but seeing their numbers go up will make their workouts feel less like a chore and more like a game. They’ll enjoy seeing their achievement dashboard tally up their classes and instructors taken, and locations visited. 

4. Stay connected

Counts and achievements can help your clients feel a deeper connection with your studio. As they take more classes and sample different instructors and locations, they’ll likely feel more invested in your brand and their workouts. It can help foster a sense of community that is especially crucial now with COVID-19 making many studios cease in-person classes or limit attendees.  Whether your customers are taking classes online or are able to attend in real life, it can help them feel part of something larger.

In-app class counts and achievements are great tools to help round out your customer experience offerings and retain membership. They can keep your clients motivated and confident, infuse their workouts with a sense of playfulness, and keep them connected to your studio. Try adding class counts and achievements today; your clientele will be glad you did.