As an evolving studio owner, creating video content has become essential to your success as you grow your social footprint and tap into the #1 way members & clients prefer to be engaged. For many, the COVID-19 pandemic accelerated existing industry trends right to your doorstep. Whether you're reopened entirely or just getting there, your members need to keep training, and you need to keep your business alive. That means that you need to produce a ton of online content.
As an evolving studio owner, creating video content has become essential to your success as you grow your social footprint and tap into the #1 way members & clients prefer to be engaged.
For many, the COVID-19 pandemic accelerated existing industry trends right to your doorstep. Whether you're reopened entirely or just getting there, your members need to keep training, and you need to keep your business alive. That means that you need to produce a ton of online content.
Most of that content is going to be online workout videos and demos, but there’s a very good chance that you’re not a videographer and/or editor by trade. Luckily, we sat down with Stu Brauer from Urban MVMNT and discussed some video hacks that all studio owners can use to produce great videos for their members, even if they have very limited videography experience.
Use these hacks to up your studio’s videography game and make your life easier!
Instagram/Facebook “Live” is a great tool for sharing workouts with your members. And it’s something that you should keep doing. It’s easy for your clients to find, and it’s fairly easy for you to produce.
But take care not to become a one-trick pony. “Lives” should only be part of your overall online training strategy, not your whole strategy. Make sure you’re also pre-recording content, editing it, and uploading it to your site and/or your YouTube Playlist.
The pre-recorded content provides more value to your members. When done well, pre-recorded videos are cleaner and more composed, making them more enjoyable for your users—they’re not pixelated and glitchy like the “lives” can be.
Canva is Photoshop for people who don’t know how to use Photoshop. It’s user-friendly and brings a polished finish to the content you’re producing. And now that you’re creating tons of online content, Canva can help make your posts look professional.
Use Canva for your workout videos, fliers, Instagram Stories, Instagram Posts, Facebook Posts, blog posts, announcements, Facebook Video, ads, or any other content you’re putting out into the world. It’ll look like you spent a ton of money and time to edit your content when, in fact, you spent no money and (in many cases) just a couple of minutes!
For less than $15 on Amazon, you can buy a tripod for your iPhone or Android and start recording significantly better videos. No more shaky, wobbly workout videos due to your husband/wife haphazardly holding the phone while you film! There’s a better way!
Yes—you’re recording more than ever before. But that doesn’t mean you should drop a ton of money on a big, fancy camera. Your phone has a great camera, and (along with your $15 tripod) it’s really all you need to shoot quality videos.
If you do decide to buy a camera, opt for something like the Mevo camera. It’s the world’s only camera designed for live streaming (but you certainly don’t need to only use it for live streaming) and it’s a lot more affordable.
Now that you’re shooting fast-paced workout videos, adjust the settings in your phone so your video comes out looking great. Action-packed videos, like the kinds you’re shooting, are shot at a higher frame rate. Adjust accordingly. (Here’s how to adjust the settings if you have an iPhone.)
Now that you’re a videographer, you need a place to put all of those videos so your members can access them today, tomorrow, and years from now. When you create a playlist on YouTube, you create an organized, searchable video hub for all of your video content.
And remember: This is not a waste of your time! There’s a huge opportunity for online training to be a new revenue stream for your business. Shoot, edit, upload, and curate your studio’s workout videos for both the current global situation and for future purposes. It’s possible that many of your members will want to continue to train at home for the next several months (or longer). You don’t have to lose those members if you continue to build your online training business.
You will now need every bit of storage on your phone. The last thing you want is to be filming a 45-minute workout video and have it cut off at 43 minutes because you run out of storage!
Delete your cat videos. Delete ruddy old apps that you never use. Keep deleting until you are down to the essentials. Make room for these big, burly workout videos that need tons of space.
If you know how valuable it is to have quality videos, but aren’t interested in investing the time it takes to learn how to edit your studio’s content, opt for outsourcing. Video Husky will professionally edit all of your videos (there’s no limit!) for $495/month. Just shoot your workout videos, send them over to Video Husky, and wait for a professional and polished video to be sent back to you.
We know you (likely) didn’t become a studio owner to train your members online. But we’re in the midst of a pretty crazy time, and we have to adjust.
Be brave. Be bold. Keep pushing forward. Keep learning and adjusting. We’re all in this together.
Cheers to better videos!