June 14, 2021

How to Help Your Clients Feel Comfortable in Your Studio

As members begin migrating back to your studio, they need to feel confident that the proper precautions have been taken to ensure their health and safety. What’s required of you will vary based on your studio’s location. But whatever the requirement is, we recommend going well above and beyond the bare minimum. 

As members begin migrating back to your studio, they need to feel confident that the proper precautions have been taken to ensure their health and safety. 

What’s required of you will vary based on your studio’s location. But whatever the requirement is, we recommend going well above and beyond the bare minimum. 

Here are some ideas to help you build and nurture your studio’s unique safety protocol: 

1. Hire a professional cleaning service. 

Gone are the days when you and/or your staff could clean the studio yourselves. Your members won’t feel comfortable unless they know that a professional, commercial cleaning company (with the right products and techniques) is doing the job. 

2. Post safety reminders in prominent places at the studio.

Provide your members with friendly reminders that prompt them to stay within the boundaries of the protocol. Reminders like “Sanitize before entering” and “Wear your mask at all times” will help everyone follow the rules and regs. 

3. Make sanitizing products readily available.

Strategically place hand sanitizer and sanitizing wipes throughout the studio. And make sure your bathrooms are always stocked with antibacterial soap and paper towels. 

4. Get your staff fully on board. 

Whatever you decide/are required to do at your studio—whether it’s face coverings or social distancing or sanitizing, etc.—make sure that your staff is trained in the new protocol. The last thing you want is to implement a safety protocol that your staff only partially follows. 

5. Change the way you operate (as needed). 

If you’re a yoga studio, you’ll want your instructors to stop doing hands-on adjustments. If you have water fountains, you might want to keep them off-limits. Take a look at your normal operations and decide what needs to be adjusted to prioritize social distancing and sanitation. 

6. Tout your efforts. 

Shout your health and safety protocols from the rooftops! Share what you’re doing to keep your members safe via your website, social media platforms, blog, newsletter, etc. This is a time to over-communicate. Tell everyone that’ll listen how seriously your studio is taking member safety. 

7. Keep your online platform alive and well. 

Even if you have the best, most robust safety protocols in place, there will still be a certain percentage of your members (and prospects) that aren’t comfortable with in-person training just yet. Nurture and build your online class options (and community) so you can continue to serve the folks who want to train from home. 

8. Use your software features to the max. 

At Mariana Tek, we offer our studio owners several features that help them create a safe and healthy environment for their members. The spot booking feature allows members to pick their specific “seat” or spot in the room—a key feature for social distancing. (Bonus: The feature allows members to see real-time availability of spots in a class, which drives urgency to book.) We also offer our contactless check-in tool that allows the client to check themselves into class via the mobile app, eliminating the need to interact with front desk staff. This works using a geo-fence. Once members are within that geo-fence range, they can seamlessly check in to class. 

(PS: If your software doesn’t offer these kinds of features, schedule a free demo!

We all have a big responsibility to keep members as safe and as comfortable as possible during these uncertain times. If you build and nurture (and regularly update) your studio’s safety protocols, you’re sure to show your members how much you care. And they’ll reward you with their loyal membership to your studio.