June 14, 2021

How to Re-Engage With Members During and After COVID Closures

Whether your health club has moved online or its doors are open, there are numerous ways to stay engaged with members during the Coronavirus pandemic. If you have a Perkville rewards program, your customer engagement efforts can be easily automated in a way that is fun for members through gamification, and supports customer retention. As a partner of Mariana Tek, Perkville would like to share how.

Whether your health club has moved online or its doors are open, there are numerous ways to stay engaged with members during the Coronavirus pandemic. If you have a Perkville rewards program, your customer engagement efforts can be easily automated in a way that is fun for members through gamification, and supports customer retention. As a partner of Mariana Tek, Perkville would like to share how.

Here are a few strategies to engage members during and after the Coronavirus with rewards:

During COVID-19

You can reward members for "checking-in" to a class virtually (earn points for being at home). Mariana Tek has several virtual partners and depending on the studio, members will be signed into class. Instructors should check everyone in prior to class through their partner software or Mariana Tek to give members credit, and use a good mic so their voice is loud and clear. We also recommend coming up with best practices and specific guidelines for your team. These initiatives will help keep the virtual experience as consistent as your in-club experience.

If your club doesn’t offer virtual classes- no worries! Members can still earn points at home via Perkville’s Stay Safe feature. It enables fitness businesses to reward customers for exercising outside of their gym or studio in a way that respects social distancing recommendations. You can give points for whatever you like (e.g. workout for 30 minutes at home, do 50 pushups, etc.) once per day, powered by the honor system. Anyone with an internet connection can take advantage and it doesn’t matter what kind of phone members have or if they have a wearable or not. We've seen lots of businesses use the Stay Safe feature as part of a greater strategy for connecting with their members. We highlighted some, with their permission, on our blog for inspiration.


After COVID-19

Your doors are now open and it’s safe for members to come workout. How do you draw them back into the club? In just a few clicks, you can boost re-engagement with any of the following features:

Welcome members back with bonus points

Use the Promotion Bonus to reward double or triple points for coming in after mandated closure. Or the Frequency Bonus to incentivize members to check-in in a certain number of times that month and help make visits to your club a habit again. The Promotion and Frequency Bonus are simple, but powerful tools for influencing member behavior and driving excitement around re-engaging with your business. Just don’t forget to spread the word that your club offers bonus points in your usual marketing materials. The following templates can help you get started with promoting on social media.

Encourage existing members to bring in new clients

To do so with rewards, set a high point value for referrals to give your customers more reason to bring their friends into the club. Also, take advantage of Perkville’s built in referral offer which members can share via email, text and social media. Set it up for success by creating an offer that provides real value to prospective clients, gives them an experience (and not just a freebie), and is something customers want to give to their friends. Following these tips will make it much more likely clients will make use of the referral program and new clients will join. 

Incentivize the behaviors you want to see with a challenge

Perkville’s challenge feature rewards members for completing any number of requirements during a specific date range. An example set up is:

Challenges will be displayed on your rewards website and customers can view their challenge activity at any time in their rewards account. We also merchandise in emails, making it even easier for participants to keep track of their challenge progress. The challenge feature is a great way for you to automate and digitize challenges that you may already be running at your business or add a new benefit to being a member.


About Perkville       

Perkville is an all-in-one referral and rewards program. We’ve partnered with Mariana Tek businesses to provide a seamless rewards experience to their customers.

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