February 11, 2021

To Retain New Members, Teach Them the Art of Habit Creation

January is a great month for the fitness industry. The holidays are over, and everyone feels like crap. And because people feel like crap, they’re motivated. They want to get fit. They want to feel better. So they join your studio. Yay! It’s great for their health, and it’s growth for your business. Win-win. But all of this New Year’s excitement tends to wear off quickly. In fact, did you know that 80% of New Year’s resolutions fail by the second week of February? What this number could mean for your studio is that most of those new members that you acquired in January might not stick around very long. To combat this reality, it’s your studio’s job to help these folks turn a resolution into a habit. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.